Melting competition in the crowded frozen novelty aisle
Lindy’s Homemade is a traditional Italian ice brand available at grocers and big box retailers across the country. The brand partnered with South to increase brand awareness, differentiate the product in a crowded category, increase customer loyalty, and drive sales growth in key markets.
Grocery shoppers are more agnostic with their choices than ever before. Shopper preferences have changed increasingly to be more retailer-agnostic, brand-agnostic, and daypart-agnostic. Authentic, curated content will become the new loyalty battleground for brand-agnostic consumers researching and evaluating options on mobile devices.
Digital drives in-store traffic. CPG shoppers have on average 11 interactions with digital content prior to making a purchase. South leveraged this digital consumer behavior to create a year-long, multichannel digital marketing and social media campaign designed to position the brand as the routine indulgence among frozen novelty shoppers.
SERP position achieved
in new website visitors.