Driving qualified sales leads through email automation and digital advertisement
Regal Boats is a premium recreational boat manufacturer sold across the globe. The brand was searching for a more effective and cost efficient way to promote its “Boating Time Sales Event” during the industry’s peak sales season and supply qualified sales leads to its dealers.
Most marine dealerships offer a wide assortment of recreational boat brands in addition to Regal Boats. Dealers are not incentivized to sell one brand over another and offer little transparency to boat manufacturers. Driving loyalty among prospects for the Regal brand was an imperative to sales success.
South designed a demand generation campaign promoting the “Boating Time Sales Event” targeting a wider, more affluent audience. The campaign utilized a variety of digital media, including geo-targeted mobile ads and behavioral targeted banner ads, to reach consumers across multiple touch points and convert the audience into Regal Boats sales prospects.
in website sessions YoY resulting from paid search ads.
delivered at an open rate 34% higher than the national average.
achieved through “find a dealer” email campaign.