Creating community growth,
foot traffic, and fan engagement
for a new craft beer
Wooden Robot Brewery is one of the newest craft breweries in the region. The brand approached South to celebrate its one-year anniversary in-market among a craft beer audience and build a community of loyal social followers and brewery patrons.
Following a year in market, Wooden Robot
was struggling to organically grow its social
media presence, brand awareness, and
community engagement in a crowded local
marketplace renowned nationally for its craft
breweries and distilleries.
South created a social media campaign designed to position Wooden Robot as a “consumption ritual” among local and regional craft beer consumers by aligning with the audience’s preference for local and environmentally sustainable products and reflecting the segment’s idea of sophistication and education.
in engaged social community users.
in Facebook audience reach.
in Facebook community engagement rate.
in conversions from